On FOX 2 Detroit
DETROIT (WJBK) - If words can create momentum, then a group of local rappers say business tech companies in Detroit are on a roll. And one young CEO is betting on its success. "We need to get user growth up. We need to seek more capital and we need to launch our product," says 23-year-old Eric Torenberg, the creator and CEO of rapt.fm.
The Web site and social media experience is all about rhyming to the beat. "People go on for all sorts of reasons," says Torenberg. "They want someone to rap with; they want to compete; they want to get noticed."
The site is backed by Dan Gilbert's Detroit Venture Partners and a startup accelerator program called Bizdom.
All of the company's 10 employees based in the Madison Building are under the age of 25 and they have a ways to go before the site is live seven days a week. For now, live rap battles can be seen Mondays and Wednesday from 9 p.m. - midnight ET.
"We think it's not only a place for the best rappers to come and find others, but for labels and people looking to invest in talent to come find talent on rapt.fm."