
producer Portfolio
My creative journey really took off as a live performer and beatboxer, which gave me this deep, intuitive feel for audio and rhythm. As an independent artist, you quickly learn you've gotta handle all aspects of creating content. As a performer, I understood firsthand the importance of good sound, and I noticed that it was sometimes overlooked in filmmaking. That perspective led me to start out in sound mixing on tons of different productions, giving me an honest, ground-level view of how it all comes together.
That hands-on experience naturally paved the way for my current role as Head of Production at Woodward Original, where I've spent the last 12 years in the thick of productions of all sizes.
That whole hands-on background totally shaped how I approach producing. At Woodward Original, I think like a creative producer on every project – always looking for smart, efficient ways to stretch the budget while building collaborative vibes where cool ideas can really grow, and we can navigate the fun chaos of bringing stories to the screen. To me, production is a lot like jazz: you've gotta know the fundamentals, but a good producer needs to be ready to adjust, adapt, and flow with whatever comes up. I'm especially into developing stories that can make an impact and sharing those powerful, real-life experiences that connect with people.
Outside of Woodward Original, I'm a busy body who loves talking shop, strategizing, and consulting on creative ideas, and my commitment to creativity extends through this deep and enduring connection to the Detroit community – it's been a big part of my life for over twenty years. I'm really passionate about teaming up with other Detroit artists and organizations, whether it's helping to keep our local art and projects alive, capturing the ways we all create here, supporting those crucial fundraising efforts, or just amplifying the voices of the amazing individuals, groups, and non-profits in our city. That work really resonates with my own history and love for Detroit.
I'm always excited to explore new creative ventures and partnerships that make a difference, so feel free to connect! And if you're seeking local crew, locations, or a deeper understanding of Detroit's music and film community, I'd love to be a resource.
on set in Bonneville Salt Flats, UT
on set in Hoboken, NJ
on set in NW Goldberg Detroit, MI
on set in Pittsburgh, PA
on set in Dayton, OH
on set with RHP
on set in Empire, MI
A TWO HEARTED TALE
Dave Chappelle asked for a Bell’s Beer during a comedy set in Kalamazoo, Michigan. Taking a sip, he casually called out, "The Two-Hearted Ale? Why the hell did you put a fish on the label?" This is the story of that label, and its eccentric artist, Ladislav Hanka.
Ladislav Hanka. A Kalamazoo naturalist, bee keeper and artist. His brook trout illustration adorns Bell’s Two Hearted Ale now one of the most recognizable images of any beer label. But why? Ladislav created 100’s of designs over 40 years ago, this began a revolution in the craft brewing industry. A vision Larry Bell had to elevate the beer label to the exalted value of art often given only to wine. The full film is currently in the film festival circuit!
Producer - 2022
nf forward
nf forward
NF Forward is a documentary series on the Woodward Original network that tells the stories of people living with Neurofibromatosis (NF). NF is a genetic disorder that causes tumors to grow on nerves. 10 Years of content
Producer - 2012-2025
pure michigan
Keep it Fresh campaign
Woodward Original partnered with the MMGY Agency to work on the latest Pure Michigan Campaign, Keep It Fresh. The campaign features some of the most stunning parts of the state and the voices of Tim Allen and Detroit poet Jessica Care Moore!
Co-Producer 2023
Dan Gilbert
Lifetime Achievement Award
Greater Cleveland Sports Awards are proud to announce that Dan Gilbert, chairman of the Cleveland Cavaliers and founder and chairman of Rocket Companies, will be honored with the Lifetime Achievement Award, presented by Cleveland-Cliffs.
Producer - 2025
SHinola
Is The Only Thing We Make
For those curious about our craft. Experience a cinematic journey directed by Ariel Ellis, in partnership with Woodward Original. Every frame mirrors our dedication and design philosophy, showcasing a decade of unwavering commitment and the embodiment of Timeless American Design. Ask us today, or a century later, our answer remains: Shinola is the only thing we make.
Producer - 2023
bedrock
Reawakened, Book Tower The embodiment of light pierces through the darkness reawakening Book Tower for its next chapter. Poem written and performed by Nneka Julia.
Co-Producer 2023
IntroducingHudson's Detroit
The name Hudson's has graced this site since 1891 and we're not planning on changing it now. Introducing, Hudson's Detroit.
Producer - 2024
find your foundation
We see cities as more than just physical structures. They represent endless opportunities. At Bedrock, we turn "what if" into "what's next," transforming imaginative ideas into iconic destinations and memorable venues. Our mission is to honor tradition, ignite urban pride and unite communities—all driven by the conviction that our cities have the power to inspire the world.
Producer - 2025
nfl draft detroit
The NFL announced that the 2024 NFL Draft will take place in downtown Detroit. The area around Campus Martius Park and Hart Plaza will serve as the event site for the Draft, which has become one of the most anticipated sports events of the year for the tens of thousands of fans who will attend the three-day event and millions more watching and engaging around the world.
Producer - 2024
Detroit Institute of Arts
Join us on an immersive journey through the heart of Detroit's cultural landscape as we explore the renowned Detroit Institute of Arts. From iconic masterpieces to hidden gems, this captivating video takes you on a visual odyssey, showcasing the rich tapestry of art and history housed within the museum's walls. Experience the vibrant energy of the Motor City's artistic soul as we delve into the stories behind the art, the diverse communities it represents, and the enduring impact of creativity on Detroit's identity.
Co-Producer - 2023
Gilbert Family Foundation
Gilbert Family Foundation commercials featuring local Detroit Non-profits!
Producer - 2024/2025
Audetorium
Visual Mission Statement
Audetorium is a new multi-media company set to open the door of creativity and innovation that exists in communities across the Midwest. This launch film is a Visual Mission Statement illustrating artistic and imaginative collaboration for a shared purpose.
Co-Producer - 2021
Huntington Bank 24-Hour Grace
Huntington National Bank recognizes how hard business owners have been working during this difficult time. The company was inspired to offer 24 Hour Grace which gives businesses an extra day to cover any overdrafts and avoid a fee.
Director - 2020
stockx
Maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Co-Producer 2015/2024
Under armor
Home Court returns with Sarunas Jackson, exploring Detroit's basketball culture, the birthplace of Josh Jackson. Detroit's basketball scene embodies its legendary grit and blue-collar work ethic.
Producer - 2018
a Drink With
We hang out off the ice at Mike's Pizza Bar with Detroit Red Wings forward and alternate captain Justin Abdelkader. Grab a drink and listen to stories about how he found out he was drafted by the Red Wings, the moment knew his wife, Julie, was the one and why Detroit is so special.
Co-Producer - 2017
Eminem w/ stockx
StockX and Eminem have teamed up to bring back perhaps the most iconic sneaker collaboration of all time — the Eminem Jordan 4 Encore.
Co-Producer 2017
Xenith Helmets
Enabling the athlete's pursuit in training, playing, and living.
Producer - 2018
Lincoln Aviator Walk around
Sofyan Bey of Redline Reviews
Producer - 2021
Ryan Hudson-Peralta
A day in the life look at Ryan Hudson-Peralta. A father, husband, speaker, designer & actor who just happens to be born without without arms & legs. Oh and did we mention he has the largest kids collection of shoes and one of the largest hat collections in the US?
Director - 2021
white boy
This true-crime documentary exposes new facts about alleged teen drug lord "White Boy Rick" and his lesser-known role as an FBI informant.
Second Unit Producer - 2018
MRM - INtheblk
MRM InTheBlk’s inspiring video, produced by Woodward Original showcasing the voices and experiences of Black professionals in the advertising industry. Meet the founders: Jaxson Twine, Jeturi Brown, Britt King and Tranell Slaughter, who lead this transformative initiative.
Producer - 2023
American Dream: Detroit
The comeback of Detroit is poised to be the greatest turnaround story of American history. American Dream: Detroit illustrates why the history and the future of Detroit matters in the global landscape. Grammy winning singer Michael Bolton celebrates the golden age of Detroit - featuring its native entertainment legends like Francis Ford Coppola, Jerry Bruckheimer, Aretha Franklin, Smokey Robinson, Alice Cooper, John Varvatos and many more.
Second Unit Producer - 2018