My creative journey began as a live performer and beatboxer, a background that gave me a deep intuitive feel for rhythm and the importance of audio—an element too often overlooked in film. As an independent artist, I learned early on how to handle every moving part of a project, eventually moving into sound mixing to gain an honest, ground-level view of how a production truly comes together.

Today, as Head of Production at Woodward Original, I bridge the gap between that creative intuition and logistical precision. Having worked nearly every role on set, I bring a unique, 360-degree perspective to the process. This hands-on history shaped my jazz-like approach to producing: mastering the fundamentals while staying agile enough to flow with the fun chaos of a production.

Over the years I have produced projects for major brands including Amazon, Shinola, the Cleveland Cavaliers, and Pure Michigan. Iv been active in the Detroit scene for over twenty years, I remain a dedicated "busy body" for our local creative community—whether I’m talking shop with artists, strategizing on grassroots projects, or finding ways to amplify the voices that make this city move.

I’m always excited to explore new creative ventures and partnerships that make a difference, so feel free to connect. Whether you’re seeking local crew, locations, or a deeper understanding of Detroit’s music and film community, I’d love to be a resource.

A TWO HEARTED TALE

Dave Chappelle asked for a Bell’s Beer during a comedy set in Kalamazoo, Michigan. Taking a sip, he casually called out, "The Two-Hearted Ale? Why the hell did you put a fish on the label?" This is the story of that label, and its eccentric artist, Ladislav Hanka.

Ladislav Hanka. A Kalamazoo naturalist, bee keeper and artist. His brook trout illustration adorns Bell’s Two Hearted Ale now one of the most recognizable images of any beer label. But why? Ladislav created 100’s of designs over 40 years ago, this began a revolution in the craft brewing industry. A vision Larry Bell had to elevate the beer label to the exalted value of art often given only to wine. The full film is currently in the film festival circuit!

Producer - 2022

2025-26 Cavs City Edition Video

Check out what will play at Rocket Arena during every City Night this season. Producer - 2025

Film poster for "Off The Breaks" featuring a young person using crutches in a vast salt flat landscape with mountains in the background and blue sky above. Text includes "A Woodward Original Film" and "He never wanted to be ordinary."

NFX

NFX Strength and Honor is a Woodward Original documentary series about individuals living with Neurofibromatosis (NF), a genetic disorder characterized by nerve tumors.

Producer - 2012-2025

Watch on Documentary+

pure michigan

 Keep it Fresh campaign 

Woodward Original partnered with the MMGY Agency to work on the latest Pure Michigan Campaign, Keep It Fresh. The campaign features some of the most stunning parts of the state and the voices of Tim Allen and Detroit poet Jessica Care Moore!

Co-Producer 2023

Dan Gilbert

Lifetime Achievement Award

Greater Cleveland Sports Awards are proud to announce that Dan Gilbert, chairman of the Cleveland Cavaliers and founder and chairman of Rocket Companies, will be honored with the Lifetime Achievement Award, presented by Cleveland-Cliffs.

Producer - 2025

Is The Only Thing We Make

For those curious about our craft. Experience a cinematic journey directed by Ariel Ellis, in partnership with Woodward Original. Every frame mirrors our dedication and design philosophy, showcasing a decade of unwavering commitment and the embodiment of Timeless American Design. Ask us today, or a century later, our answer remains: Shinola is the only thing we make.

Producer - 2023

SHinola

the Dakota Inn Rathskeller

Preserving Detroit Heritage

Step into history at the Dakota Inn Rathskeller, Detroit's authentic taste of Bavaria and a beloved tradition since 1933. Raise a stein, savor traditional German cuisine, and enjoy the gemütlich atmosphere, complete with a new Biergarten and historic wine bar, as we celebrate 92 years of hospitality!.

Co-Producer with Booth One Creative - 2025

hudsons Reflections

Mary & Mildred Reflections Series

For 94-year-old twins Mary and Mildred, Hudson’s shaped what it meant to grow up in Detroit. From Saturday trips downtown with their mother to modeling in their teens and bringing their own children to see the holiday parade, the store was woven into every stage of their lives.

Producer 2025

Detroit Artist Timothy Burke's sculptures remind us that what’s broken can still have meaning, and that every piece of Detroit’s past shapes what’s being built today.

Through his art, he’s found a way to hold on to both his family’s story and Detroit’s

There’s a kind of longing that isn’t born from your own memories, but from the stories you inherit. The details you can picture but never lived. For Aaron Amos, Hudson’s is that feeling, carried through family stories, holiday rituals, little green bags and a downtown always in motion.

Ed Davis is building something lasting for his daughter—and in a lot of ways, he’s the blueprint. For years, he’s been working on Hudson's Detroit, watching each day’s work stack into something bigger.

As a native Detroiter, what matters most to him goes beyond the skyline. It’s what his daughter will grow up knowing: her dad helped build something meant to last for generations.

IntroducingHudson's Detroit

The name Hudson's has graced this site since 1891 and we're not planning on changing it now. Introducing, Hudson's Detroit.

Producer - 2024

find your foundation

We see cities as more than just physical structures. They represent endless opportunities. At Bedrock, we turn "what if" into "what's next," transforming imaginative ideas into iconic destinations and memorable venues. Our mission is to honor tradition, ignite urban pride and unite communities—all driven by the conviction that our cities have the power to inspire the world.

Producer - 2025

bedrock

Reawakened, Book Tower The embodiment of light pierces through the darkness reawakening Book Tower for its next chapter. Poem written and performed by Nneka Julia.

Co-Producer 2023

nfl draft detroit

The NFL announced that the 2024 NFL Draft will take place in downtown Detroit. The area around Campus Martius Park and Hart Plaza will serve as the event site for the Draft, which has become one of the most anticipated sports events of the year for the tens of thousands of fans who will attend the three-day event and millions more watching and engaging around the world.

Producer - 2024

Detroit Institute of Arts

Join us on an immersive journey through the heart of Detroit's cultural landscape as we explore the renowned Detroit Institute of Arts. From iconic masterpieces to hidden gems, this captivating video takes you on a visual odyssey, showcasing the rich tapestry of art and history housed within the museum's walls. Experience the vibrant energy of the Motor City's artistic soul as we delve into the stories behind the art, the diverse communities it represents, and the enduring impact of creativity on Detroit's identity.

Co-Producer - 2023

Gilbert Family Foundation

Gilbert Family Foundation commercials featuring local Detroit Non-profits!

Producer - 2024/2025

Audetorium is a new multi-media company set to open the door of creativity and innovation that exists in communities across the Midwest. This launch film is a Visual Mission Statement illustrating artistic and imaginative collaboration for a shared purpose.

Co-Producer - 2021

Audetorium

Visual Mission Statement

Huntington Bank 24-Hour Grace

Huntington National Bank recognizes how hard business owners have been working during this difficult time. The company was inspired to offer 24 Hour Grace which gives businesses an extra day to cover any overdrafts and avoid a fee.

Director - 2020

stockx

Maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Co-Producer 2015/2024

Under armor

Home Court returns with Sarunas Jackson, exploring Detroit's basketball culture, the birthplace of Josh Jackson. Detroit's basketball scene embodies its legendary grit and blue-collar work ethic.

Producer - 2018

a Drink With

We hang out off the ice at Mike's Pizza Bar with Detroit Red Wings forward and alternate captain Justin Abdelkader. Grab a drink and listen to stories about how he found out he was drafted by the Red Wings, the moment knew his wife, Julie, was the one and why Detroit is so special.

Co-Producer - 2017

Eminem w/ stockx

StockX and Eminem have teamed up to bring back perhaps the most iconic sneaker collaboration of all time ⁠— the Eminem Jordan 4 Encore.

Co-Producer 2017

Xenith Helmets

Enabling the athlete's pursuit in training, playing, and living.

Producer - 2018

Lincoln Aviator Walk around

Sofyan Bey of Redline Reviews

Producer - 2021

kingsford

Produced eight videos featuring original recipes from pitmaster Miguel Vidal, for Kingsford Charcoal. We shot Miguel on location at his restaurant Valentina’s Tex Mex BBQ in Austin, TX.

Click here to check out all of the recipes! (all videos en Español) Producer/Director - 2020

Ryan Hudson-Peralta

A day in the life look at Ryan Hudson-Peralta. A father, husband, speaker, designer & actor who just happens to be born without without arms & legs. Oh and did we mention he has the largest kids collection of shoes and one of the largest hat collections in the US?

Director - 2021

white boy

This true-crime documentary exposes new facts about alleged teen drug lord "White Boy Rick" and his lesser-known role as an FBI informant.

Second Unit Producer - 2018

MRM - INtheblk

MRM InTheBlk’s inspiring video, produced by Woodward Original showcasing the voices and experiences of Black professionals in the advertising industry. Meet the founders: Jaxson Twine, Jeturi Brown, Britt King and Tranell Slaughter, who lead this transformative initiative.

Producer - 2023

American Dream: Detroit

The comeback of Detroit is poised to be the greatest turnaround story of American history. American Dream: Detroit illustrates why the history and the future of Detroit matters in the global landscape. Grammy winning singer Michael Bolton celebrates the golden age of Detroit - featuring its native entertainment legends like Francis Ford Coppola, Jerry Bruckheimer, Aretha Franklin, Smokey Robinson, Alice Cooper, John Varvatos and many more.

Second Unit Producer - 2018