A TWO HEARTED TALE

A Two Hearted Tale - Official Trailer

Dave Chappelle asked for a Bell’s Beer during a comedy set in Kalamazoo, Michigan. Taking a sip, he casually called out, "The Two-Hearted Ale? Why the hell did you put a fish on the label?" This is the story of that label, and its eccentric artist, Ladislav Hanka.

Ladislav Hanka. A Kalamazoo naturalist, bee keeper and artist. His brook trout illustration adorns Bell’s Two Hearted Ale now one of the most recognizable images of any beer label. But why? Ladislav created 100’s of designs over 40 years ago, this began a revolution in the craft brewing industry. A vision Larry Bell had to elevate the beer label to the exalted value of art often given only to wine. The full film is currently in the film festival circuit!